Events can be a trigger to a more active lifestyle. They provide a clear purpose with a deadline. Often, an event is the ultimate reward for months of preparation and the start of a new journey.

Top-class events showcase sports at the highest competitive level. Seeing your heroes up close, encourages people of all ages to start taking up sport themselves. We are increasingly committed to these signature events, often at the championship level.

Our apps, challenges and digital events give everybody the opportunity to be more active, wherever and whenever. Adding music of choice, personal encouragement and coaching, and your activity becomes a unique experience.